You’ve probably heard of conferences and events before. They are great places to network, meet new contacts, and get some valuable insights from experts in their field.
But did you know that they also provide opportunities for businesses to connect with potential customers? And that they can be a great way to generate leads and boost sales?
Conference and event marketing has become a huge part of modern marketing strategy. Companies spend millions of dollars each year hosting these events. From trade shows to seminars, conventions to expos, and even corporate retreats, conference and events are a powerful tool for connecting with prospects and building relationships.
There are several ways to promote your company at these events. The key is finding the right mix of activities that will attract attendees and increase brand awareness. And these types of events and companies are common whether you are organizing an event in Europe, North America or Asia
What is conference and event management
Conference and event management (CEM) is the practice of planning, organizing, promoting, and managing conferences and other types of large gatherings. These events can range from business meetings to educational seminars to political rallies.
There are two main categories of CEM professionals: event planners and event managers. Event planners typically plan each aspect of the event themselves while event managers coordinate the efforts of multiple individuals involved in the planning process.
Event planners usually specialize in certain areas of the industry, including education, healthcare, government, non-profit organizations, and technology. Some event planners focus exclusively on specific industries, while others offer services to several different industries.
Event managers are responsible for coordinating the activities of various stakeholders within the organization. Their responsibilities vary depending on the type of event they manage, but they generally oversee budgeting, logistics, registration, advertising, communications, security, and staffing.
While both event planners and event managers work together to create successful events, they have very different roles. An event planner plans and coordinates the details of the event, whereas an event manager oversees the entire operation.
To learn more about event management, keep reading on our website.
What do event companies offer
Event companies provide services to businesses who organize conferences and other types of events. These services usually include registration, catering, entertainment, speakers, etc. Event companies typically charge a fee based on the number of attendees and the length of the conference.
There are several different kinds of event companies available, including large corporations, smaller firms, and freelancers. Some event companies specialize in certain areas, while others cover multiple industries.
For example, a large corporation might handle the entire event, whereas a freelancer would focus solely on the speaker portion. Smaller firms might specialize in specific aspects of the event, such as food service or entertainment.
Regardless of whether you choose to work with a larger firm or freelance, you’ll still need to pay attention to the following topics:
• Budgeting
• Registration
• Security
• Staffing
• Transportation
• Entertainment
• Food service
• Logistics
• Speakers
• Venue selection
How much does it cost?
The price of an event varies greatly depending on the size of the event, the location, and the type of company that organizes the event. The average cost per attendee might range due to those factors. For example, a small event held at a local restaurant might cost $50 per person, whereas a large corporate event held at a major hotel could cost upwards of $500 per person.
The most important factor when determining how much your event will cost is the venue. A large venue like a convention center or sports arena will likely be more expensive than a smaller space like a private home.
What can event planners do for a company
Event planning is a huge industry, and there are plenty of opportunities for businesses to get involved. From hosting conferences and workshops to organizing team building activities, there are endless possibilities for event planners to create unique experiences for guests.
One thing that event planners can offer is brand awareness. When people attend your conference or workshop, they’re likely to share photos and videos online. This gives your business exposure to new audiences who might never have heard of you otherwise.
Additionally, having a strong presence on social media can help boost your company’s visibility. Event planners can host giveaways, run contests, and hold photo competitions to engage attendees and generate buzz. These types of promotions can lead to increased engagement and more followers, which can ultimately translate into more leads for your business.
It’s easy to overlook the importance of branding when running a successful event. But if you want to attract new customers and grow your business, you need to invest in creating memorable experiences for your guests.